SEO is a complex and extensive.To rank higher you may need to hire good SEO company to do right search optimization for you.Hiring a good SEO company can be expensive but may be worth it.Learning the basics helps to make sure what to look for and what should a good SEO company be doing to rank your higher.Watch this video by ClickMinded that goes for basic SEO checklist.It is one of the best that I have watched and has helped me to understand the basics.After watching it 2-3 times ,I was able to do basic SEO myself.My advise : learn one part of SEO at a time.You can download a copy of 2018 SEO checklist here.Highly recommend to read this checklist.It is simple to understand and follow.

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